As the days advance further toward the holidays, specifically Christmas and Hanukkah, there are more and more advertisements directed toward all of those shoppers out there in search of the perfect gift for loved ones.
A main focus that has seemed to suddenly clog the television screen is perfumes and colognes. The amount of skin shown in these ads is astounding. One must ask themselves, “why does there need to be half-naked people on a commercial in order to sell fragrances?”
Over and over again, the allure of sexual encounters on tropical paradises with half-naked bodies is the central focus of selling perfume. They are overdone and completely overused. Also, many are outdated.
Whether it is a Britney Spears commercial peddling products that debuted in 2005 or the many, many sexualized Calvin Klein ads, it is quite enough. Sex appeal has been overused in media, and as we see the objectification of women is often used in this field. However, it seems as though “holiday spirit” has driven this phenomenon to a new level.
While these commercials are definitely creative and have original aspects to them, the abundant and unoriginal ads splaying out naked body parts as though they are something to continually gawk at is not necessary to sell something that merely makes people smell better. Yes, I understand it is about allure and yes, I get that to some people perfume is about attracting people. But what happened to an independent self-satisfaction at smelling nice; to feel as though appearing nice is a sole purpose attained for no one else?
Sexualized images are not needed, and every time the media tells its audience that sexy is what should be on the television, it only further undermines the intelligence of its consumers.